CRISIS PR CONSULTANT IS AUTHOR OF BOOK ON DEALING WITH THE MEDIA
Encouraged by her clients to put her lessons in writing, in 2001 she published her book, “Keeping Cool on the Hot Seat: Dealing Effectively with the Media in Times of Crisis.” Past clients use it as a desk reference; many have reached for it when something bad has happened to them. Some companies have admitted to using it instead of hiring someone to conduct a media training workshop. More than a dozen colleges have used it as a textbook for classes in crisis communications, strategic communications, journalism, public relations, emergency management, and public health. Professors have been complimentary that, while it is not a theoretical treatise of the topic of crisis communications, it is a practical and easily understood guide for spokespersons or corporate managers.
Having retired from the workshop business in 2015, Judy is now concentrating on getting the 5th edition (2011) of the book into the hands of more organization leaders and college/university students so that they are better prepared to lead their organizations through a crisis. Click here to preview and purchase Keeping Cool on the Hot Seat on Amazon.
Professors interested in considering the book as a part of their curriculum or to be added to a suggested reading list should contact Judy at professors @ judyhoffman.com to arrange for a complimentary review copy. (Read testimonials from professors who have used the book as a text or supplemental reading.)