MORE TESTIMONIALS FROM COLLEGE PROFESSORS WHO HAVE USED THE BOOK AS A TEXT
There is little of the “textbook” feel here, in spite Keeping Cool… being likely to serve well in that capacity. The prose is brisk, engaging in comes very close to the capturing the “I can’t put it down” appeal of a good novel. I’m convinced students would, yes, actually read it, understand it, and retain enough of its wisdom to inform their practice years later.
Among the features I particularly like are: the chapter on the importance and constitution of “sound bites”; that on the necessity of getting the body language that accompanies any verbal message right; and the “Lessons Learned” chapters, drawing from high-profile crises, recognizable by, and relevant to, anyone interested in effectively communicating under crisis conditions. Most especially, though, I know students and practitioners alike will appreciate the chapter on what was done right in the aftermath of 9/11 (I’ve often heard complaints about the lack of good examples!), and, to be sure, the one on the need to embrace social media will resonate.
I plan to introduce my colleagues who teach crisis communications to undergraduate P.R.- major and graduate-level students to Keeping Cool on The Hot Seat: Dealing Effectively With the Media in Times of Crisis, and, of course, it’s on the list for my next turn with a course!”
Professors interested in considering the book as a part of their curriculum or to be added to a suggested reading list should contact Judy at professors @ judyhoffman.com to arrange for a complimentary review copy.